Mind-Mapping
LETTERING ARTIST
GRAPHIC DESIGNER
CREATIVE DIRECTOR
MIND-MAPPER
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Process
Feelings play a big role in our decision making. In fact, research shows that we’re more likely to stick to decisions when they are firmly rooted in emotions. The essence of mind mapping is exploring these emotions using design-thinking principles. By doodling words and thoughts onto paper, we create a clarity of both vision and direction, which makes solving the hard challenges fun.
Innovation
Handwriting was my natural talent, refining it into a valuable design and strategy tool is what makes mind mapping so transformative. During a period of uncertainty and fear, getting people from idling to ideating represented a complete shift in the way we perceived the possibility of the future. Also, by engaging woman-founded tech company Gatheround to host our sessions, we promoted engaging, connective software, to have fun conversations at a moment of disconnection.
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Impact
In 2020, when Kareracter Academy launched, the world was at a standstill, and our community helped many feel unstuck. In each 6-week cohort, we created frameworks for creatives to brainstorm, think strategically, and churn their biggest dreams into a signature brand. The program impacted dozens of businesses and creators from all different industries and received amazing feedback. I had a profile on WTTW and since then, partnered with Tory Burch Foundation for a virtual seminar on Mind-Mapping and offer 1:1 and group bookings to get individuals from idling to ideating.
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